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Meta faces hefty EU antitrust fine over classified ads practices

Writer's picture: Mrm LegalxpMrm Legalxp

Meta Platforms Inc., the parent company of Facebook, is under scrutiny by the European Union for potentially anti-competitive practices in the classified advertising market. Regulators suspect Meta of leveraging its dominant social network to unfairly advantage its free Marketplace service against competitors.

 A decision from the EU, expected as early as next month, could mark a significant conclusion to outgoing competition chief Margrethe Vestager's tenure. Both Meta and the EU have yet to comment publicly.



What is Antitrust Law?


Antitrust fines are penalties imposed on companies that violate antitrust laws. These laws are designed to promote fair competition and prevent monopolies, which can harm consumers by limiting choice and raising prices.


When a company is found guilty of anti-competitive behavior, such as price-fixing, market manipulation, or predatory pricing, it can face significant financial penalties


Antitrust fines can be imposed by government agencies in various jurisdictions, including the United States, the European Union, and other countries.


The amount of an antitrust fine can vary widely depending on the severity of the violation and the size of the company involved. In some cases, fines can be very substantial, reaching billions of dollars.


The Sherman Antitrust Act is a U.S. federal law that prohibits certain business activities that are anti-competitive, such as price fixing, monopolization, and mergers that significantly reduce competition. It was enacted in 1890 to promote economic competition and protect consumers.


The main provisions of the Sherman Act are:


* Section 1: Prohibits "every contract, combination, or conspiracy in restraint of trade." This includes agreements between competitors to fix prices, limit output, or allocate markets.


* Section 2: Prohibits "every person who shall monopolize, or attempt to monopolize, or combine or conspire with others to monopolize any part of the trade or commerce among the several States." This includes the acquisition or maintenance of monopoly power through anti-competitive means.


The Sherman Act has been interpreted and applied by the courts over the years, and its reach has expanded to cover a wide range of business practices. The Department of Justice and the Federal Trade Commission are the primary agencies responsible for enforcing the Sherman Act.


Key cases related to the Sherman Act include:


Standard Oil Co. of New Jersey v. United States (1911):

The Supreme Court ruled that Standard Oil's dominance of the oil industry constituted a monopoly and violated Section 2 of the Sherman Act.


United States v. American Tobacco Co. (1911): The Supreme Court found that American Tobacco's control of the tobacco industry was a monopoly and violated Section 2 of the Sherman Act.


United States v. Microsoft Corp. (2000): The Department of Justice accused Microsoft of violating Section 2 of the Sherman Act by engaging in anti-competitive practices to maintain its dominance in the operating systems market. While Microsoft ultimately settled the case, it agreed to certain conditions to increase competition.

The Sherman Act remains a cornerstone of U.S. antitrust law and continues to be used to challenge anti-competitive business practices.



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